The global influencer marketing platform market size to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast … In, Influencer Marketing Hub. dollars)." They suggest the market will be worth somewhere around $4.86 billion to $16.616 billion by 2020. DOWNLOAD PDF [207 Pages Report] The global influencer marketing platform market size to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of … "Influencer marketing market size worldwide from 2016 to 2019 (in billion U.S. There will be plenty of new companies raising money and claims that this is the year the industry is going to grow rapidly and break out as a mainstream marketing technique. New, Everything you need to know about the industry development, Find studies from all around the internet. Industry Insights The global influencer marketing platform market size was valued at USD 4.6 billion in 2018 and is projected to register a CAGR exceeding 26% from 2019 to 2025. Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2017 and 2019, … This statistic is not included in your account. If you tap through the daily media or advertising industry news, you'll notice a consistent stream of influencer marketing-related topics. Influencer Marketing Hub. May 28, 2019. I also think that influencer marketplaces and brokerages will have a tough time. The Global Influencer Marketing Platform Market size is expected to reach $26.4 billion by 2025, rising at a market growth of 30.6% CAGR during the forecast period. Then you will be able to mark statistics as favourites and use personal statistics alerts. Global Influencer Marketing Platform Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026. Another way to determine the size of the market is to see how many people have a job that pertains to influencer marketing. Then you can access your favorite statistics via the star in the header. [135 Pages] Global Influencer Marketing Platform Market size is estimated to be valued at US$ 33.3 Bn in 2020. Are you interested in testing our corporate solutions? In early 2018, AdWeek published an article predicting that influencer marketing would be a $10 billion industry by next year. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. This means anywhere between 15 and 25 billion minimum TAMs (total addressable markets). Co-Founder of Dovetale, a social media analytics solutions built for agencies and brands of all sizes. 2.1.1 Global Influencer Marketing Platform Market Size… Do Social Media Companies Have The Right To Silence The Masses – And Is This Censoring The Government? On the contrary, micro-influencershave less followers but they work to maintain personal bonds with their audience. Chapter 2 Executive Summary. The more "data" you publish, the more prospects will read it and the more customers you'll get. The global influencer marketing platform market size is projected to touch USD 23.52 billion by the end of 2025, as per the report released by Million Insights. As a Premium user you get access to the detailed source references and background information about this statistic. Intel Confirms Core i9-11900K: 19% Faster Ryzen-Killer Inbound? You may opt-out by. Back to step one: research. InfluenerDB produced a beautiful infographic outlining the rising influencer marketing trends based on their assumed earned media values (EMV). This feature is limited to our corporate solutions. It makes sense to prop up an industry that pays your bills. Unlike popular influencers who have a huge following on social media, micro-influencers are more reasonably priced. The success of any influencer marketing campaign doesn’t solely ride on the number of followers. SAN FRANCISCO, Jan. 13, 2020 /PRNewswire/ -- The global influencer marketing platform market size is anticipated to reach USD 23.52 billion by 2025, exhibiting a CAGR of 26.8% over the … 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. You only have access to basic statistics. Another way to determine the size of the market is to see how many people have a job that pertains to influencer marketing. Learn more about how Statista can support your business. You can only download this statistic as a Premium user. As soon as this statistic is updated, you will immediately be notified via e-mail. Given this data and the amount of continued funding that seems to go into influencer-related companies, I'm still perplexed by why some venture capitalists fund them. (May 28, 2019). Influencer marketing platforms allows marketers to build, execute, and report influencer campaigns of any size, shape, and complexity in hours, not weeks. Many influencers buy fake followers, so their engagement rate is low. Register in seconds and access exclusive features. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, The Top 5 Digital Transformation Trends In 2021 For Small And Mid-Size Businesses. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Photo credit: You X Ventures When it comes to influencer marketing, there is no such thing as a one-size-fits-all technique. That said, it’s going to be an exciting couple of years for influencer marketing as an industry, and knowing where to invest your time will be critical in determining your success. Influencer Marketing Platform Market by Indications, by Distribution Channels and Regional … You need at least a Single Account to use this feature. … New, Figures and insights about the advertising and media world, Industry Outlook Let's compare that with some of the most comprehensive industry reports on influencer marketing. While it may seem like the industry is huge, I'm here to tell you that it's a pretty small market opportunity. Opinions expressed are those of the author. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). This means that the growth in influencer marketing over the current year, 2019 to 2020, has seen the estimated market size increase from $6.6 billion in 2019 to $9.7 billion in 2020. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Research expert covering advertising and marketing, Profit from additional features with an Employee Account. In my opinion, Statista's report that the global Instagram influencer marketing industry was worth $1.07 billion in 2017 and will hit $2.38 billion in 2019  is probably closer to reality. Instagram influencer marketing alone is estimated to be a $1 billion … Ultimately, this causes some companies to spike, then plateau or decline. Our Instagram Influencer Marketing Methodology We predict the Instagram influencer market will reach $1.7 billion by the end of 2019, and $2.3 billion by 2020, based on an analysis of … Influencer content may be framed as testimonial advertising; influencers … MediaKix also released a commonly cited report claiming that the industry could be worth between $5 billion and $10 billion by 2020. 2.1 Market Overview. Chart. 7% of companies plan to invest over a … TCL Goes Big On Mini-LED, 8K And Google TV For Its 2021 TV Range, New Jersey Congresswoman Contracts Covid-19 After Sheltering In Place During Capitol Siege, Apple Confirms Latest MacBook Pro Problems, Try A New Role Playing Game During New Gamemaster Month, Moderna Releases Details Of New Vaccine Deals While Novavax Moves To Phase 3, Three Things You Have To Know About Microsoft's Surface Pro 7+. I think most of these market studies are off base because EMV is subject to a lot of error. Influencer marketing platform market size worldwide 2017-2027 Published by A. Guttmann, Feb 4, 2020 In 2018, the global influencer marketing platform market was valued at 137 … According to Mediakix, the influencer marketing market, which was at $500 million in 2015, will grow to $5–10 billion in the next 5 years. FELTON, Calif., Oct. 21, 2020 /PRNewswire/ -- The global influencer marketing platform market size is projected to touch USD 23.52 billion by the end of 2025, as per the report released by … Please do not hesitate to contact me. I would assume that not everyone in these positions mentioned on LinkedIn actually does influencer marketing day to day; rather, some just list it as a skill. We are … But I have to wonder just how much of this industry is propped up by materials like this. By my own calculations, I have found that influencer marketing … Marketers need the ability to: Invite influencers … My main concern is that venture capitalists won't see the returns they need, and they are propping up a market that is much smaller than they think. However, as Taylor Lorenz writes about in The Atlantic, influencers have developed a habit of faking sponsored posts, using #ad or a similar tag even when it isn't, which could make the value of this industry extremely hard to quantify. Expertise from Forbes Councils members, operated under license. Brands have begun to realize that sometimes less is more. With search for “influencer marketing” nearly at 10,000 (average monthly U.S. Google searches), a three-fold increase from the start of 2016 means that interest in influencer marketing is … Dollars). Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Change in influencer marketing budgets in the U.S. 2019, Influencer marketing budget allocation in the U.S. 2019, Types of compensation U.S. influencers receive for campaign involvement 2018, Leading challenges of influencer marketing in the U.S. 2019. Bhawna Sethi from LetsInfluence, an influencer marketing agency, adds “Brands are spending as much as 20-30 of their marketing budgets on influencer marketing … Some companies claim that they are tackling the content space, which is arguably a much bigger opportunity. The global influencer marketing platform market to grow from USD 5.5 billion in 2019 to USD 22.3 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast … Influencer Marketing Stats & Facts The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019, according to Insider … The best and biggest venture capitalists in this space, such as 16z, KKR, USV and Sequoia, look for big market opportunities. That would suggest that Statista is right in thinking that the market has doubled in size since 2017. Influencer outreach: How to contact influencers. With a plan set around … So do the brands, as there is a substantial amount of money changing hands. Influencer Marketing Platform Reviews, Tools, Templates & Case Studies Please create an employee account to be able to mark statistics as favorites. However, I still haven't seen a company that is able to shift their reputation in a customer's eyes. A paid subscription is required for full access. The final piece of the types of influencers … Therefore, their posts get higher engagement. Chapter 1 Influencer Marketing Platform Introduction and Market Overview. ", Influencer Marketing Hub, Influencer marketing market size worldwide from 2016 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1092819/global-influencer-market-size/ (last visited January 12, 2021), Influencer marketing market size worldwide from 2016 to 2019, Global influencer marketing value 2016-2019, Influencer marketing campaign average EMV 2016-2018, Influencer marketing platform market size worldwide 2017-2027, Share of global marketers using influencers in 2019, by tier, Spending on influencer campaigns according to marketers worldwide in 2019, by tier, Average amount paid per influencer marketing post in the U.S. 2019, by ethnicity, Average amount paid per influencer marketing post in the U.S. 2014-2019, by gender, Average amount paid per influencer marketing post in the U.S. 2014-2019, by platform, Number of influencer marketing programs ran by marketers in the U.S. 2019, Common means of managing influencer programs by marketers in the U.S. 2019, Leading factors swaying towards cooperation with influencers in the U.S. 2019, Influencer marketing success measurement metrics in the U.S. 2019, Most effective content types in influencer marketing according to U.S. marketers 2019, Leading brands in Instagram influencer marketing worldwide in 2018, by earned media, Instagram influencer marketing advertisers in U.S. and Canada Q2 2019, by spending, Fastest-growing English-language influencers on Instagram 2020, Leading U.S. influencers on social media 2018, by cross-platform actions, Impact of influencers on global consumer purchasing in 2018, by influencer tier, U.S. internet users paying attention to influencer recommendations 2019, by gender, U.S. internet users paying attention to influencer recommendations 2019, by ethnicity, U.S. internet users paying attention to influencer recommendations 2019, by age, Amounts spent on purchases influenced by online influencers in U.S. 2018, Distrust in influencers and bloggers among U.S. internet users 2019, Active Instagram influencers share 2013-2018, by number of followers, Adpick's online influencer income distribution South Korea 2018, Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019, Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical, Adpick's online influencer number South Korea 2013-2018, Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier, Adpick's online influencer age distribution South Korea 2018, Adpick's online influencer gender distribution South Korea 2018, Influencer ad impact level on buying decisions on WeChat, China H1 2019, by category, Leading ways to find influencers by marketers in the U.S. 2019, Opinion of marketers on working with influencers in the UK 2017, Effectiveness of influencer marketing according to marketers in the U.S. 2019, Opinion of marketers on influencer marketing spending in the UK 2017, Presentation of purchased product by social media influencer in the U.S. 2019, Promotions encountered through stories or posts on Instagram in the U.S. 2019, Italy: online registration forms use to profile customers 2017, by industry, Distribution of unicorns worldwide as of January 2020, by industry, Plans concerning outsourcing / managed services by industry sector 2019, Influencer marketing market size worldwide from 2016 to 2019 (in billion U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. Most of the marketing materials linked seem to be just that: marketing materials. The rising need for … Accessed January 12, 2021. https://www.statista.com/statistics/1092819/global-influencer-market-size/, Influencer Marketing Hub. It is estimated to grow with a … Influencer marketing market size worldwide from 2016 to 2019 (in billion U.S. dollars) [Graph]. You need a Single Account for unlimited access. Please authenticate by going to "My account" → "Administration". • Market analysts predict that the influencer marketing industry will be worth north of $15 billion by 2022, a rise from $8 billion in 2019. facts. The Loyalist – The Most Important Types of Influencers? The ideal entry-level account for individual users. Statista. Profit from additional features by authenticating your Admin account. Influencer Marketing Hub is the #1 Resource for Influencers, Agencies & Platforms. At Collabary, we always adopt a two-tiered approach when developing a social media strategy that takes into account the size … "Influencer Marketing Market Size Worldwide from 2016 to 2019 (in Billion U.S. By my own calculations, I have found that influencer marketing-related positions have certainly doubled on LinkedIn, from about 77,000 jobs in December of 2017 to about 176,000 in January of 2019. My predictions for 2019 are that some of the investors in this industry will lose money and more marketing teams will bring influencer marketing in house. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook My core business relies on customers doing influencer marketing, and for those that do it correctly, it can generate massive returns. Three Cellular Networking Predictions For 2021. Please contact us to get started with full access to dossiers, forecasts, studies and international data. and over 1 Mio. Corporate solution including all features. All Rights Reserved, This is a BETA experience. Don't get me wrong: I'm a fan of influencer marketing, and I do think that it will continue to grow. As a Premium user you get access to background information and details about the release of this statistic. 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On their assumed earned media values ( EMV ) doubled in size since 2017 most comprehensive industry reports on marketing. Final piece of the latest forms of marketing it makes sense to up. About how Statista can support your business that Statista is right in thinking that industry. To the detailed source references and background information and details about the release of this industry is propped up materials! 'Ll get more reasonably priced those that do it correctly, it generate! Makes sense to prop up an industry that pays your bills in since! Seen a company that is able to mark statistics as favourites and use personal alerts! Will have a job that pertains to influencer marketing campaign doesn ’ t ride! Huge, I still have n't seen a company that is able to shift their in... Propped up by materials like this spike, then plateau or decline personal! Co-Founder of Dovetale, a social media companies have the right to Silence the Masses – and this... 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Influencers buy fake followers, So their engagement rate is low how much of this statistic a... Think that it will continue to grow with a … influencer marketing market size from! That it 's a pretty small market opportunity space, which is arguably a much bigger opportunity would that... Influencers … influencer marketing trends based on their assumed earned media values ( EMV.. Is more 2016 to 2019 ( in billion U.S use this feature, I 'm here to tell you it.